Vendée Globe

What would we know of the great Vendee Globe stories, if we did not have any story-tellers? The Vendée Globe sailors quickly realised this and have always made a priority of communicating first hand their stories, direct to people at home and in their offices, creating those fabulous legends of the round the world adventure. Their tales are now relayed around the world thanks to the increasing number and variety of media and the coverage by the press…

At the start in les Sables d’Olonne, more than 1000 journalists, including between 150 and 200 from abroad have requested press accreditation from the organisers. More than 3000 have asked for press releases to be sent to them. A press centre fitted out with all the latest technology with offices that are separated into three areas is available to them: a room for the visual media and photographers, one for the printed press and a third for the press attachés and the boat teams. A real army of cameramen, sound engineers and journalists are in place to cover the event. For once, sailing is promoted from the bottom of the page or some obscure place on the inside pages and takes pride of place.

The news team

To spread this information, the Vendée Globe organisers have recruited a team of five journalists, who are in charge of providing content for the website, writing press releases and presenting the radio sessions. A radio journalist, a sailing expert, will be the host of these discussions with the skippers. Each day, there will be a live show lasting two hours from eleven to one. Because of the increasing international aspect of the event, forty minutes of the programme will be in English. To complement this output, the organisation has put in place to produce both audio and video. Technicians, editors, sound engineers, cameramen...In all around thirty people are involved in the coverage of the world's leading sailing event. The whole team is in close contact with the race directors to keep everyone informed of what is going on in the race, as it happens.

However, the big step change this year in the media coverage of the Vendée Globe is the global output and interest of the media following the race: as well as the usual English, Italian, German and Spanish journalists there are a few more exotic nations represented, such as Hungary, Brazil and Japan. Even more remarkable, there is a special article in the Estonian edition of Playboy. The Vendée Globe moves in mysterious ways...

PFB

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