Till Pohlmann: "Reach perfection"
Why did Hugo Boss get involved in the Vendée Globe and what are the values the company wants to convey and showcase through the race?
Together with Alex Thomson we want to convey the determination to reach and accomplish perfection, through the finest technology and the adventure of sailing around the world. Alex Thomson represents the same values as HUGO BOSS and is therefore a great brand ambassador.
How is the relationship with Alex like? How often do you speak to/see him? Will you be in touch with him during the race?
The whole team around Alex, as well as Alex himself are a part of the HUGO BOSS family. We communicate with all of them on a regular basis. Thanks to modern communication tools, we will take the opportunity to stay in contact and speak to Alex during the race. Through our website the whole company and the sailing enthusiasts will share the news of Alex and from his trip.
Will Hugo Boss remain involved in sailing sponsorship in general and Alex Thomson in particular after the Vendée Globe?
Alex Thomson and sailing itself is an integrated part of the HUGO BOSS communication strategy and will remain as such after the Vendée Globe.