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100 sponsors alongside Thomas Ruyant

LE SOUFFLE DU NORD POUR LE PROJET IMAGINE

The 100 sponsors, who have joined in with the "Souffle du Nord pour Le Projet Imagine" adventure are firms of various shapes and sizes, associations, technology clusters, institutions and individuals... “We are quickly moving forward towards our goal,” explained Sylvain Derreumaux, Head of the Souffle du Nord project. “Soon, we‘ll be setting out at the start of the Vendée Globe with Thomas Ruyant. The countdown has begun and we need as many stakeholders from Northern France as possible to join us to get there. What is so special about this project is that the sponsors are joining the adventure for a variety of reasons. Some decided to support us, as they were won over by idea behind the Imagine project, while others are mad about ocean racing and sporting challenges like the Vendée Globe. Others are merely proud to be associated with the North and to be coming together with others, who share the same values."

Thomas Ruyant: “We can rightly ask whether the first 100 sponsors will get anything back in terms of communication, as they don’t have any visible presence on the boat. In fact, they don’t need that to feel part of the adventure. Inside companies, the messages conveyed by the Imagine project and Frédérique Bedos are extremely strong. On 22nd January, when the latest documentary about Jean Vanier was shown for the first time, I was very pleased to meet sponsors, who were completely won over by the idea that we need to be daring, roll up our sleeves, join in with others… and more than ever put the spotlight on those, who usually work behind the scenes for others, without expecting anything in return. The fact that I shall be competing in my first Vendée Globe passing on this message of commitment is very powerful for me. I will feel like I am being carried along by all this kind support.”

2016 Programme for “Le Souffle du Nord pour Le Projet Imagine”:

- Guyader Grand Prix – 29th April to 2nd May
- Armen Race – 5th to 8th May
- SNSM Record – 17th to 21st June
- Drheam Cup – 15th August
- Azimut Challenge – 23rd to 25th September
- Vendée Globe – start on 6th November

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