Behind this label are more than 40 independent business owners who, day in, day out, bring to life a particular vision of retail: a local, people-focused business that remains true to the values of the U cooperative. Committed to their customers, their staff and their local community, they champion more responsible consumption, forge lasting links with producers and actively support the voluntary sector, whether in sport, culture or community welfare.
This partnership is underpinned by strong shared values: local roots, community spirit and commitment. Together, they embody a shared vision: that of an accessible, popular event deeply connected to its local area.
